Kiran’s Weblog

Oslo’s Environmental Fashion.

Oslo fashion week 2008 took place last week and amongst the top designers showcased, environmentally friendly fashion house FIN shone through.  Designed by notorious Norwegian duo Arne and Carlos.

Ecological fabrics, Fairtrade production methods and carbon-neutral materials were all prodominent in this  Norweigian companies 2008 spring/summer collection.  

The company has also recieved support by the likes of Kiera Knightley and Kate Bosworth, dubbed eco-lux, the label has not scrimped on their couture image.

The clothes themselves are completely free from chemicals.  This company goes as far as to supervise prodction methods, which, actually benefit the consumers even more making them more affordable.  This also ensures the materials are completely free from chemicals.

Eivind Pytte ,Ødegaard, partner in FIN, commented “We wanted to create a fashion brand that in addition is organic and ethical – not an organic and ethical fashion brand. The latter has been done several times, but these treehuggers and hippies have seemed to forget the importance of the fashion and design part of their business.”

The company also commented that ‘organic cotton contributes to a healthy environment and better working conditions for cotton producers.  conventional cotton fields represent 25% of insectacides used worldwide.  Organic cotton uses none.’   Fashion is moving environmentally forward.  This company is a shining example of things to come, affordable, luxurious and eco-friendly fashion.