Fashion and the environment.
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Supermodels have been recently showing their support for the ’supermodels support cotton campaign.’
Campaign supporters include Lily Cole, Erin O’Connor, KT Tunstall and Peaches Geldof who have been seen in the eco-chic t-shirts.

Over two thirds of the world’s cotton is grown in developing countries and the former Soviet Union. Valued at over $32 billion every year, global cotton production should be improving lives. But this “white gold” too often brings misery. EJF is committed to eradicating child labour and the deadliest pesticides from cotton production and promoting organic alternatives.

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